Customer satisfaction is frequently a hot discussion topic among business owners. Because, someone like this and someone like that, someone have problems with regular and hot product. Yet most small businesses don't prioritize customer happiness.So does it really matter? In short, yes !

Why is customer happiness important?

Because poor customer service can cause significant losses for our business through lost clients and bad reputation. Bad customer service cost us throught loosing them. and Lossing clients is equal to loosing money. ($8300 crore is the cost of poor customer service in the U.S. Lost The global average value of a lost customer is $24300 crore) (source : Genesys Global Survey, 2009. The cost of poor customer service. Ancorlearning.com.au)

With so many businesses making customer service mistakes but making positive changes towards customer satisfaction can lead to significant gains : Happier customers can mean a LOT more profit to us. Increasing retention by 5%; increases profits by 25% to 95%.

So, how to make customers happy?

1. Ask your customers what they really want and how they want it?
Make sure to ask your customer directly what's working and not working in person and through anonymous surveys. Business typically only hear from 4% of its 'dissatisfied customers.' (source : Newell-Legner, R. 2014. The complete guide to dynamite customer care.)

2. Provide resources they find useful.
Make sure you take the time to introduce your brand properly. Stock your social media and company blog full of content that your customers can benefit from and share relevant posts directly.

3. Get to know your customers personally.
Take the time to meet them in person and take an interest in their demand to build trust and rapport. 40% of people asked for 'better human service' when asked what they would improve. (source : Genesys Global Survey, 2009. The cost of poor customer service. Ancorlearning.com.au)

4. Don't promise what you can't deliver.
Make sure that your customers must not left disappointed with your service. Ensuring effective communication between your sales and production team one can overcome this problem. "We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better." - Jeff Bezos, CEO of Amazon. (source : Brainyquote.com)

5. Let customers know about big changes you make.
Share the good and challenging stuff; from moving office to hiring to make customer service more better. 86% of consumers stop doing business with a company due to a bad customer experience. (source : Oracle, 2011. Customer experience impact report. Oracle.com)

6. Own your mistakes.
Mistakes happen. But by being open instead of hiding them, you can build your customers trust by showing them just how resourceful your company is in fixing them. "You are allowed to make mistakes, but not to repeat it next time". - That's me. "A man must be big enough to admit his mistakes, smart enought to profit from them, and strong enough to correct them." - John C. Maxwell, CEO of the John Maxwell Company. (source : Maxwell, J. Quotes. Goodreads.com)

7. Send notes personally if possible.
Personal notes show care, effort and appreciation which is exactly what your customers need. Develop a process to make sure you do this regularly. Many consumers say they would pay more to ensure a superior customer experience. (source : Oracle, 2011. Customer experience impact report. Oracle.com)

8. Ask your customers for their input on potential products.
What better way to keep you clients than ensuring you provide the services that they need most. Choose your regular and top customers to get input from. 70% of buying experiences are based on how the customer feels they are being treated. (source : Newell-Legner, R. 2014. The complete guide to dynamite customer care.)

9. Tell customers when you've implemented their suggestions.
Show your customers you take them seriously by letting them know you've implemented their feedback.
"Never leave your customers wondering." -Kevin Stirtz, author of 'More Loyal Customers: 21 Real World Lessons to Keep Your Customers Coming Back.

Its clear that customer service really matters, but you don't have to make huge changes to see big improvements. Start making customers happy by implementing one of these tips today, and see the difference you can make.

: Researched, Collected and Edited from Infographic.